Whose website is it?
Your website is not about your organization. It’s about your users, your constituency, the audience or market that your organization serves. Every decision related to design, content and function of a...
View ArticleHow about writing a little book?
I mean a really little book; like 3.5″ x 5″. They’re called “minibuks”, and you can get them at http://www.minibuk.com. They’re super cute, inexpensive, and attention-getting. Inexpensive? Yes, a 96...
View ArticleBe a starving author.
Most people who write a book plan on selling it. And making some money from it. Maybe not a LOT of money. But at least SOME money. OK, at least they want to generate enough cash to cover the cost...
View ArticleWhat do you want them to do?
So you’ve got a lot of marketing “stuff” happening – a website, a blog, business cards, brochures, videos, your Facebook profile and business page, Twitter, and on and on. But is it causing the people...
View ArticleIt’s about Quality
We have all grown up in a world where we were constantly advertised to. We have been assaulted by promotional messages from every possible angle at all hours of day and night, screaming at us to “buy...
View ArticleRepeat performance?
So this is the time of year that we prepare for the next year. We think back about what we’ve done (or more likely what we have NOT done) in the year just ending, and resolve that “next year things...
View ArticleExpensive Business Cards
A few pennies each. Maybe a dime. That’s all business cards cost. But there’s another kind of “business card” that is much more effective than those little 2″ x 3.5″ slips of paper, and...
View ArticleWeb Stats for 2012
In 2012: The audience of internet users in the U.S. will grow to 239 million, about 75% of the total population. Social Media: Facebook will reach 143 million US users in 2012, up 8% over 2011. About...
View ArticleReasons to Blog
There are tons of reasons to have a blog. Here are a few. Blogging helps establish you as an expert in your field: If you write extensively about topics in your field, people will come to regard you...
View Article14 Things To Do This Year
1 – Use a 3-level goal setting approach: – What is the minimum result that I could be happy with? – What kind of result would make me really happy? – What kind of result would generate fireworks? 2 –...
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